Collection Feature: Shoreditch

When we design our bags we take inspiration from everything around us. Fortunately we are blessed to be surrounded by one of the most inspiring cities in the world: LONDON! Paul's Boutique started as a little stall in a London Market and our roots still have a huge influence on our brand today. We are proud to be British and we like to reflect that in our bags! Today on the blog we are starting a mini series where we will reveal exactly the inspiration behind some of our SS17 Collections that were heavily inspired by London. So lets start with one of our most popular new collections, Shoreditch.

Shoreditch isn't just the name of our badass new holographic collection, it is also a district of our beloved home city. Shoreditch has a lot of history, as the home of an elizabethan theatre where Shakespeare wrote and performed many of his plays. The area still attracts creative people today (hello Russel Brand, Kiera Knightley, and Alexa Chung), and as a result is a modern and thriving place.

The Shoreditch Collection is made up of strong, classic shapes, which pay homage to the classic British history of the Shoreditch area, but the holographic material embodies the vibrant and diverse people who reside there. As the light hits holographic material in different ways, you begin to see completely different colours; blues, greens, pinks and purples. This really reflects the nature of what you'll find in Shoreditch. There is a different surprise around every corner.

Paul is a huge fan of the Shoreditch area so we asked him what his top three favourite things about the place were.

1. Boutique Cinema

"Sometimes we'll [wife and co-founder Emma] head to Shoreditch for an extra special date night" Says Paul. "Electric Cinema is an independent boutique style cinema and it's the ultimate treat. The cinema is small and cosy, with big plushy armchairs and cashmere blankets to cuddle up in. Best of all, you can enjoy brilliant cocktails and nibbles throughout the movie!"

Photo credit: Electric Cinema

2. Eats

"Shoreditch is home to some fantastic cafes, bars and restaurants. Try heading to The Blues Kitchen for some classic BBQ food (the ribs are amazing) and some live jazz music. Theres also some excellent street food in the area. Pump Street Food Market is my go-to for amazing fried chicken, or falafel if I'm in the mood for something vegetarian" says Paul.

Photo credit: Shoreditch Radio

3. Fashion

"One of my favourite things to do is head to Shoreditch for a coffee, sit outside and do some people watching. There is a cool, relaxed vibe in the area, and the fashion that you see reflects that. Because Shoreditch is full of so many creative people, you'll also see people being a little bit daring. The Google campus is a excellent place to sit and soak in the energy!" Says Paul. "There are also some really incredible shops in Shoreditch. I prefer to avoid crowded oxford street and come to Shoreditch to browse some of the boutiques instead. House of Hackney is my guilty pleasure for both clothing and interior goodies, AIDA has beautiful quality clothing and Comfort Station is a boutique jewellery store that Emma absolutely loves visiting".

Photo credit: AIDA

So as you can see, Shoreditch has a fantastic kooky vibe that we've translated into our bags. If you're creative, daring, and like to stand out from the crowd, maybe this ones for you!

Shop Shoreditch here.


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